Most successful eyewear brand worldwide. Origins of the brand name to “banish rays”. Built on 2 core pillars: Iconoclastic Cool and Quality and Function. Celebrates individualism: “The most fashionable thing you can be, is YOU!”. First to venture in the association of eyewear and fashion. Timeless cult models charged with history. Pioneer of the icons design: Aviator (1937), Wayfarer (1952) and Clubmaster (1986). A legend of over 75+ years.
Commissioned by the US army to protect pilots from the dangers of high altitude glare during WWII, the Aviator was born. Endorsed by celebrities. Loved by ALL: Individuals looking for coolness and functionality from kids to mature men, from fashionable trendsetters to practical active women, from classic to contemporary individuals.