#BeYourOwnIcon: The Small Business

Black Small Cyber Sales 2015


This is a week that starts off with quiet anticipation toward a day of peaceful reflection as we give thanks to all we have. Usually, it’s the simple, but important things we express our gratitude towards- family, friends and, of course, great food.

And then the madness begins, marked by Black Friday, Small Business Saturday and Cyber Monday.

Not only do we provide a one-stop shop for all your sunglass needs online, but we’re a small business located on Cape Cod. Like the other small business owners adjacent to us on Falmouth’s quaint Main Street, we rely on people like you to support us and our small team of retail professionals this holiday season.

As a shopper, you’ll undoubtedly have countless options as to what to purchase a loved one this holiday season which is why we decided to make your sunglass shopping a little easier.

Why consider sunglasses?

Well, they’re cool, fashionable and add the perfect touch to accessorize your outfit. As The Telegraph recently reported, more people own multiple styles of sunglasses to suit their mood and match their attire.

Sunglasses are also important for one’s health, one of the main reasons more people are wearing them year-round. In this Washington Post article, optometrist Dora Adamopoulos emphasizes the need to protect one’s eyes in all types of weather. “Thirty-one percent of UV light still comes through on cloudy days,” she says, adding that snow-covered surfaces can reflect up to 80 percent of UV rays, compared to the 25 percent reflected off sand or water. 

And if you have a friend or a family member going on a trip in 2016 - perhaps somewhere tropical – a new pair of sunglasses can serve as a reminder of the adventure that awaits them.

So what are you waiting for? Here’s a suggested list of brands that will make for a perfect gift this season:

The Athlete – We all know someone who lives healthy. Maybe they run every morning, no matter the temperature. Or commute to work on their bicycle. This is where brands like Nike and Oakley excel,  understanding the need for a durable pair of shades that will stand up to extreme weather while serving to cut down on the sun’s glare so their workout will never be compromised.

The Fashionista – Whether you want to be the talk of the town or just the party, you can’t go wrong with Coach, Gucci or Michael Kors. With multiple styles, shapes and sizes, these brands will not only make you look good, but feel good at the same time.

Ocean Enthusiasts – Do you live near the water or work on the water? Then Costa may be for you. Their sunglasses are geared to withstand the elements (sand, sun, salt and wind) when your days are spent casting a line from the beach or from a boat. The company’s motto is simple: to create the clearest sunglasses on the planet for life’s great adventures.

Maui Jim is another option, particularly if you spend long days outdoors. Fishermen are fond of the brand which recently came out with these stylish new Blue Hawaii sunglasses which takes advantage of the brand’s patented PolarizedPlus2 lens technology that make the details crisper and clearer so you won’t have to worry about the big one getting away.

The Professional - If you’ve ever watched “Top Gun” and dreamed of being Maverick (hey, Tom Cruise), then you’ll want to check out our Ray-Ban aviators. If you’re a fan of that sleek, polished military-style look, you may also want to consider either Wiley X or Randolph Engineering which are popular with both our servicemen and veterans. And if you have a few minutes, read our interview with Randolph’s chief Peter Waszkiewicz on what makes his brand so unique.

As you start your shopping, we wish you and your loved ones a happy and joyous holiday season. And make sure to take advantage of our online sale on Black Friday, Small Business Saturday AND right through until Cyber Monday when we’ll be offering a 25% on your entire order. Just use the code CM15 when checking out.