The Maui Jim philosophy is simple - to create the best sunglasses on the planet so you can see the world at its best. They strive to aid you in seeing the same beauty they had witnessed while selling sunglasses on the shores of Lahaina. With their advanced technology and eclectic selection of styles and designs, Maui Jim truly delivers on this ideology. Choose a pair of Maui Jim's today, and view the world in a way you’ve never seen it before.
Of Maui Jim’s many technological breakthroughs, the first and arguably most important was its PolarizedPlus® technology. This innovation in lens design provided newer, color-enhancing lens treatments that work to amplify all of the natural colors you observe. The cutting-edge PolarizedPlus® innovation worked to revolutionize the world of high-performance sunglasses with its incomparable clarity.