What's the Obsession with DITA Eyewear?


A name synonymous with high-end fashion, DITA eyewear has been the celebrity go-to for over two decades. Holding a pair of DITA frames in your hands can’t compare with any other brand. DITA’s design and manufacturing standards are the benchmark by which all other luxury brands are judged- making them upper echelon. Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel.

Leaders of Style

DITA quickly gained popularity internationally by forging relationships within culture, style, sports, and entertainment. The brand is focused on redefining traditional standards. DITA transcends conventions by offering eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology.

We're Obsessed

So what’s the obsession? Maybe it’s the materials in each frame: ranging from titanium to 18K gold to the finest Japanese zyl acetates. Maybe it’s the feeling of looking just like your favorite celebrity since these shades have been on the likes everyone from Brad Pitt to Lady Gaga to Jamie Fox, just to name a few.

“With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.” – DITA Eyewear

Our Favorites

Today, we’re sharing 4 hot DITA styles that will have you feeling like your very own celebrity. #BeYourOwnIcon

1. DITA Flight-Seven Sunglasses

Why we love this look: The Flight-Sevens blend the spirit of a classic aviator with the masculine shape of a traditional square lens. The remarkably thin frame, signature diamond-pressed titanium finish, ensures the perfect balance of visionary design and unparalleled quality.

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2. DITA Flight 006 Sunglasses

Why we love this look: The Flight 006 is a tribute the bravery of fighter pilots, who became an inspiration for men in post-war years. We adore the classic shape of these frames, constructed in muscular, modern materials for a new look.

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3. DITA Sunbird Sunglasses

Why we love this look: Brigitte Bardot vibes. The frame’s lightweight acetate lens are flawlessly surrounded by titanium. The perfect everyday celeb look, available in three beautiful styles.

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4. DITA Arise Sunglasses

Why we love this look: We saved the best for last. One of the most exclusive DITA styles takes on a playful 60’s classic vibe with a whimsical cat-eye. The true obsession comes from the techniques and technology involved in creating Arise. Elegance meets innovation.

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DITA: A Category of One.
Design that finds beauty in purpose.
Craftsmanship that celebrates the unseen.
Culture that transcends convention.


Shop DITA and many other designer styles, with special savings, exclusively on americansunglass.com and don’t forget to #BeYourOwnIcon.